Vidyo, Inc., the world’s fastest-growing video conferencing company, announced another revolutionary leap forward to make business-to-business video communications universally available.

The VidyoWay™ service is the first free interconnectivity service to support multi-vendor, business quality video conferencing for multi-party or point-to-point meetings. Using a simple, self-service, executive-friendly interface, VidyoWay connects Cisco®, Polycom®, Lifesize®, other H.323 and SIP-based room systems, Microsoft® Lync® clients, mobile devices and telephones.

VidyoWay addresses the need for interconnectivity among legacy and UC business solutions without the high costs and complexities encountered by end users today. The VidyoWay service creates a business community of video conferencing users, regardless of their end-points, through a free, cloud-based meeting place that extends the reach of video conferencing beyond specialized rooms or limitations of user location or technology compatibility.

By enabling the utilization of video conferencing beyond the business boundaries and making B2B video conferencing as accessible and easy to use as audio conferencing, VidyoWay will drive rapid market growth through a network effect created by increased usage that will complement and accelerate VidyoConferencing platform sales.

Read more about Vidyo’s Interconnectivity Service.