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The Situation
Ryan continuously collaborates as a team coming together from multiple remote offices nationwide. They wanted to incorporate an effective integration system that streamlined communication and sharing of information while still working with the existing infrastructure of their boardroom.
In addition to upgrading an already existing boardroom, Ryan had another challenge: informatively reaching their internal team as well as their client base. Ryan initially envisioned having an interactive display with a touch interface that visitors and clients could personally interact with to learn more about Ryan while waiting in the lobby area of their headquarter office in Minneapolis, Minnesota. What was perceived to be a marketing tool for clients to explore interactively only proved to be ineffective. Clients found the technology to be intimidating and exemplified hesitation of initiating interaction with the plasma display.
Jim Ryan, President of Ryan Companies US, Inc., stated, “We clearly need to do better in reaching our people, sharing with them our ongoing story.” Ryan realized that they needed to better showcase their company making it more personable along with conducive as to how their customers receive information. They wanted to reach their clients with something more influential making Ryan more accessible and informative to the viewer in the lobby.
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